Social media managers were in high demand, as businesses and organizations sought to establish a strong online presence and engage with their audiences. These professionals were responsible for creating and curating content, managing social media campaigns, and analyzing engagement metrics to optimize their strategies.

As we look back on June 23, 2018, it's clear that social media was on the cusp of a revolution – one that would change the way we create, consume, and interact with content forever.

The rise of video content had created new opportunities for creators and businesses to engage with their audiences in more immersive and interactive ways. On June 23, 2018, video content was being used to showcase products, share behind-the-scenes stories, and even host live events.

As social media continued to evolve, one thing was becoming clear: authenticity and transparency were essential for building trust and credibility with online audiences. On June 23, 2018, brands and influencers were being called out for fake followers, engagement pods, and sponsored content that wasn't clearly labeled.